Objective:

To create an efficient content creation model for small businesses that maximizes productivity and engagement on social media platforms.

Key Steps:

1. Testing Phase:
   • Create low-investment content (tweets) to test audience engagement.
   • Post about ~20 tweets in a week and identify top-performing ones.
   • Record short-form videos based on successful tweets.
2. Short-Form Video Creation:
   • Focus on creating short-form videos, a current trend in social media.
   • Repurpose successful content from testing phase into engaging videos.
   • Ensure that short-form videos are visually appealing and have clear calls to action.
3. Long-Form Content Integration:
   • Stitch together short-form videos to create longer content (e.g., YouTube videos or podcasts).
   • Inject calls to action strategically within the long-form content to drive engagement.

Cautionary Notes:

• Ensure that content aligns with the brand's tone and messaging.
• Regularly monitor audience feedback and adapt content strategy accordingly.
• Avoid overwhelming the audience with excessive content; focus on quality over quantity.

Tips for Efficiency:

• Dedicate specific time blocks for content creation, testing, and publishing.
• Utilize tools for content planning, scheduling, and analytics to streamline the process.
• Repurpose successful content across multiple platforms to maximize reach and engagement.

By following this SOP, businesses can effectively create and distribute engaging content on social media platforms while optimizing time and resources.

Link to Loom

https://www.loom.com/share/67980d49f5f34a3a983394545d9b72b3